E-commerce
Maximise online sales
We will work with you to choose the best approach to provide you with the information you need to improve online sales.
Expert review
Usability specialists at Human Applications conduct an expert review of your site to highlight significant usability issues and make practical recommendations.
We apply our expertise in Human Factors to help make your website easy for your customers to use. We make recommendations to help you:
- Ensure your site is easy to navigate
- Provide the information customers want to see
- Include features that increase efficiency
- Facilitate easy payments
- Ensure your site is tolerant of errors
- Encourage shoppers to return
Customer opinion
We help you to understand your customers’ needs and behaviours so that your site helps your customers to shop.
- How well do you know and understand your customers?
- Does your website support your customers locating products and getting the information they need to make a purchase?
- What usability features do your customers value?
- What do they find difficult or irritating?
Human Applications Usability experts can help you to gain answers to these questions and more. Working to an agreed brief we conduct customer focus groups to obtain more detailed feedback on what really matters to your customers.
Digital analytics data
- How do customers navigate to your website?
- Are they using mobiles, tablets or desktops?
- What pages are the most popular?
- How many potential customers leave your site without making a purchase?
- Do your customers leave your site after adding items to their basket – is there a pattern that could point to a usability issue?
- Do your customers return?
Google Analytics is a powerful tool that can be used to give you valuable insights into the behaviour of your customers and potential customers. It is a powerful way to monitor online activity, highlight any unusual trends and help you improve your site.
Human Applications can work with you and your website developers to get the most from your analytics data, helping you to improve content, conversions and overall customer experience.